Social networks – Add One More With Google+
Google has tried hard over the years to develop a social network that is the equivalent of their search engine, but nothing seemed to make the cut. Their first attempt, Orkut, may have been a success in Brazil, but seriously, how many of us outside of Brazil have ever even heard of it? The second attempt was Google buzz, which I’m sure most of us have actually heard of, but not for the reasons Google was looking for. Google Buzz become infamous last year over privacy concerns, and so was not at all successful. Now, however, comes attempt number three, and this time, according to reports at least, Google just might have a winner.
Google+ was released in its beta version for selected people a couple of weeks ago, and already has received some good reviews. In the words of MG Siegler from TechCrunch, “If Google Buzz Is a black Hole For Sharing Traffic, Google+ Is The Big Bang”.
Google+ has unashamedly used some features of Facebook, such as the +1 button being the equivalent to the “like” button.
“Circles” are also a major feature in Google+. Like the “groups in Facebook, circles allow you to arrange your friends depending on your relationship. Every friend you add has to fit into certain circles in order to be added as your friends. You start off with four basic circles, Friends, Family, Following and Acquaintances, and you can add more circles as needed. You are the only one who will ever know what circles each person is in, and they can be in more than one circle.
Another interesting feature is Hangout, a video calling system that allows up to ten people to talk to each other in a group. Facebook’s announcement of Skype integration for one-on-one video chat doesn’t sound so impressive after that, I must admit…
Sparks is a content sharing feature that sends you information on topics you have selected. It seems to be a bit like a mixture between Stumbleupon and Google Alerts.
Unfortunately most of us will have to wait a little longer to try it out. Initially, it was available to just select invitees who could then invite others to join, but there was such a massive amount of people clamoring for invites that it was closed the next day. However, you can still register your interest on their site, so that as soon as it opens up again you are notified.
It is well-known that there is a war going on between Facebook and Microsoft on one side, and Google on the other. Google has long had the upper hand when it comes to search engines, but hasn’t quite been able to compete with Facebook when it comes to social media, especially since Facebook recently passed 750 million members. This may just be their chance…

