I’ve just spent some time reading an interesting article on social media trends in the States, mostly amongst small to medium sized businesses.

I was very surprised to note that social media is still a foreign concept for many business owners, and that many of them still do not know how to effectively use social media in business.

The article pointed out 8 trends which gave some surprising insight :

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Well, before you ask us to quote on building you the next Facebook website, please consider the following:

1. “The Facebook” as it was known when it first launched in 2004, was the culmination of a bunch of smaller concepts, all created by Mark Zukerberg. Among those were things like Facemash  and Course Match. He had a proof of concept in place and used that as a platform to build Facebook.

2. They worked day & night to get it off the ground.

3. Mark Zukerburg himself was a developer, which allowed him to do most of the coding on the site, without having to initially hire a work force.

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Had to chuckle when I saw this 60′s mockup of Facebook, Skype, & YouTube which created by the Brazilian ad agency “Moma”. The idea behind the campaign is that everything ages fast. The ad’s are currently been run in a Brazilian newspaper.

Enjoy, I know I did…

What is a blog? When I was asked to contribute to this blog, I decided to try to find out what makes a blog a blog. I found so much information, but I also found myself having to sift through a lot of other stuff just to try and narrow down to what I was looking for. (more…)

Many small businesses do not have the resources to invest in a marketing campaign. Even for those small businesses that are really successful, an annual marketing budget can often be eaten away by other “priorities”, leaving very little for the company’s marketing efforts.

And let’s face it, in today’s world, the costs of any form of advertising or marketing, are just astronomical. Most companies in South Africa are still engaging in the “traditional” forms of advertising, eg. tv, radio, billboard and print advertising. While I am not negating these platforms, there is another way to market and advertise your business, even on the smallest budget. (more…)

“It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million users. The internet took four years to reach 50 million people… In less than nine months, Facebook added 100 million users.” (Econsultancy Blog)

“Around 64% of marketers are using social media for 5 hours or more each week during campaigns, with 39% using it for 10 or more hours per week” (Econsultancy Blog)

In 2009, we saw many companies stepping into the field of social media marketing & finding that it is a favourable alternative to traditional marketing – being powerful, influential, far-reaching & inexpensive.
2010 predicts a significant move away from the traditional forms of marketing, with many more companies testing the waters of social media marketing.

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