A couple of years ago, my mom peered over my sister’s shoulder and read the message on her phone. “Lol? Who is lolling you? Is that some kind of rude word?”

With e-mail, instant messaging, facebook, twitter and SMSs or text messages, a new form of writing has emerged. Due to the fact that many of these new systems limit the number of characters you can use, people try many different ways to get a meaningful message across in the smallest possible way. This includes substituting numbers for letters, letters for words and numerous misspellings of words in order to try and use fewer characters.

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According to Wikipedia, mobile marketing can refer to two things, the first being “marketing on the move”. You know, it’s those trailers you see with big billboards on, or even taking your “show on the road.” The second refers to using mobile devices to advertise your product; telemarketing is included in this concept.  (more…)