Couple of Saturdays back, my wife dragged me to the shops, Eastgate of all places, the mecca of the crowded passages. As you can see I am not really a fan of the shopping mall.

Anyway, one of the things I absolute DREAD about the shopping malls, are the “promotion” stands. Eager beavers who have a handful of pamphlets, whom you avoid making eye contact with, and pick up the pace to try and get through the “kill” zone unscathed. Sometimes you do and other times you try and politely extricate yourself from the conversation, “No not right now”, “Let me talk to my wife about it”, etc, etc.

Well on this particular Saturday I came across something a little different…

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According to Wikipedia, mobile marketing can refer to two things, the first being “marketing on the move”. You know, it’s those trailers you see with big billboards on, or even taking your “show on the road.” The second refers to using mobile devices to advertise your product; telemarketing is included in this concept.  (more…)

Foursquare seems to be the latest thing in mobile technology & we are seeing more and more people making use of it.

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