With the demands of today, more and more customers are looking to make online purchases. People want to avoid the hassles of traffic and queues; instant solutions are even better than ‘drive-thru’ fast-food.
According to Wikipedia, mobile marketing can refer to two things, the first being “marketing on the move”. You know, it’s those trailers you see with big billboards on, or even taking your “show on the road.” The second refers to using mobile devices to advertise your product; telemarketing is included in this concept. (more…)
Many small businesses do not have the resources to invest in a marketing campaign. Even for those small businesses that are really successful, an annual marketing budget can often be eaten away by other “priorities”, leaving very little for the company’s marketing efforts.
And let’s face it, in today’s world, the costs of any form of advertising or marketing, are just astronomical. Most companies in South Africa are still engaging in the “traditional” forms of advertising, eg. tv, radio, billboard and print advertising. While I am not negating these platforms, there is another way to market and advertise your business, even on the smallest budget. (more…)
“It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million users. The internet took four years to reach 50 million people… In less than nine months, Facebook added 100 million users.” (Econsultancy Blog)
“Around 64% of marketers are using social media for 5 hours or more each week during campaigns, with 39% using it for 10 or more hours per week” (Econsultancy Blog)
In 2009, we saw many companies stepping into the field of social media marketing & finding that it is a favourable alternative to traditional marketing – being powerful, influential, far-reaching & inexpensive.
2010 predicts a significant move away from the traditional forms of marketing, with many more companies testing the waters of social media marketing.
10 to 15 years ago, very few businesses had websites. Nowadays, I would agree that most business owners understand the value of owning a website & being searchable online… even if it took a while for most to cotton on!
However, sometimes it feels as though it’s taking just as long for people to understand of the importance of online marketing.
We have seen that a lot of our clients think that a website is all they need to increase their client base. That a website on it’s own, will magically perform well on the search engines and bring in loads of instant business. This is simply not the case.
