On 11 Feb 2011, former Microsoft exec and current Nokia CEO Stephen Elop announced that an alliance has been made between Nokia and Microsoft. The alliance will mean that Nokia will start using Windows Phone 7 as its primary operating system, moving away from the currently used Symbian OS. Making use of Bing as the Search Engine, adCenter for ad services and Ovi Maps as the mapping service. Nokia’s content store will be integrated into Microsoft’s Marketplace, and Xbox Live and MS Office will undoubtedly be featured in the new “Microkia” handsets.
Both Microsoft & Nokia seem optimistic about this partnership. Nokia’s smartphones have until now not been as popular as some of their competitors, including iPhone & Blackberry. They are hoping that this will be the boost that they need & will give both Nokia & Microsoft a new foothold in the industry.
But what does this mean for the user of these new smartphones? Well those who love the simple, user-friendly nature of Nokia shouldn’t be disappointed. You will be able to use your Nokia as easily but with all the benefits & apps that Microsoft have to offer – allowing your phone to easily interface with you PC (running Windows).
However, if like me you have had some ups and downs with Windows on your PC, this new option of having Windows on your Nokia may not be all that appealing to you. Also, chatting with friends, colleagues and some others in the industry, it seems that once you have found a smartphone that suits your needs, very few are willing to change to another. I love my Blackberry, as do many others & many of those who use the iPhone have developed a similar attachment to it. Does this mean that Nokia & Microsoft will have to focus their ad campaigns on potential smartphone users and those using smartphones that do not quite compare to the “big names”? Or perhaps they need to offer something so different & new that all will stop to consider?
What do you think?
0 Comments.