Whether you realise it or not, Social Media has become an established part of most of our lives.
Yes, you still get the fuddy duddies that swear to never, ever take part in such a “mindless, waste of time”, but the reality, is that most of us have a Facebook, Twitter or LinkedIn account, or a Tumblr or Digg account. Or all of them. Some of us have so many social media accounts that we have a hard time keeping up with all of them.
It stands to reason, that someone would eventually build a social media based browser. It really was inevitable.
So now, I find myself waiting for an invitation from RockMelt to participate in their beta phase. A new browser which has focused specifically on keeping social networking at your fingertips while searching. Maybe this will make social networking and searching, less time consuming, more enjoyable. I’ll be interested to see how businesses can make use of something like this, to promote their brands & increase their profits.
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