In Part 3, we are focusing on a couple of important, keyword considerations that you can use to optimise your website for improved site rankings on Google & other search engines.
Keyword Density:
“Keyword density” relates to the ratio of high-traffic, relevant keywords in relation to the rest of your content. For optimum results you need to be looking at achieving around +/5.5%. Remember your keywords need to flow naturally within your content, as well as the fact that your content should be original and well-written.
NB! Do not go over 7% – 10% or you might be penalized for KEYWORD STUFFING. Do not go below 3% or Google won’t deem your website content as important.
There are some really helpful tools on the net which will help you to reach a suitable keyword density ratio within your content. The keyword tools found on SEOmoz are the first ones that come to mind.
Heading Tags:
Make sure your heading tags contain the keywords that you are trying to optimize for.
<h1>Professional Web Design</h1>
<h2>The importance of web design can not be underestimated</h2>
How can you see what your heading tags are ? Click anywhere on your page and right click your mouse. Select view source and then it will display the “source code of your website”. Within that text document search for <h1> or <h2> or <h3>. The content contained in-between the <h1> …. </h1> is what Google will look at.
Keywords at the beginning of your “source code”:
Make sure the keywords that you are trying to optimize for the search engines, are at the top of your “source code”. Just because visually your keywords might appear at the top of your website, it does not mean that they actually are. View your source code, and then search for your keyword that you want people to find you on, then see how close to the top of the document it is.
Images:
This is a very under-utilized strategy that most people do not pay any attention to. Images have an “alt” tag that explains to the search engines what that image is about. If you leave it blank, the search engines will not know what that image is about.
The source code of an image tag looks something like this:
<img src=”images/test.jpg” height=”10″ width=”60″ alt=”this is a test image” />
The info between alt=”…” is not only very important and but also an easy way to improve your search engine rankings.
Side Note: Have you ever thought about the fact that Google allows you to get search results for just images? Now, if your website is selling a specific product by putting an alt tag onto the image for it, you increase the chances of it been picked up within the search results, and then that could lead to somebody viewing that image and then clicking through to your website to find out more info.
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